What do I have to do...

....to achieve my goal– and how do I know if I’m on the right track? To find out the answer to this, we ask a few more questions:

1. Analysis

Where do you stand? How well does your strategy work on the German source market?

2. Goals and target groups

What do you want to achieve? Whom do you need to appeal to for this?

3. Positioning

What is the special feature of the German source market, how does your product distinguish itself?

4. Strategy

B2B or B2C, PR or social media, Face2Face or online?

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